Contact Genergraphics to learn more about our research programs including the GenMiner©
process and how we can help you better understand your customers and their mindsets.
Below we offer a short list of examples of generational data
*Genergraphics® improves the accuracy of hitting your target market in advertising
and marketing from 30% to 70% over using demographics.
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*The following chart details each of the Five Generations.
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*The following chart shows factors that distinguish Boomers from other Generations.
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*The following chart shows factors that distinguish the Silent Generation (aka Forgotten
Generation) from other Generations.
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*The following diagram compares the different characteristics amongst Echo Boomers
(born 1977 and later), GenX (1965-76), Trailing Edge Boomers (1960-64), Leading
Edge Boomers (1946-1959) and the Silent Generation (1936-45).
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* The following chart shows the media generation gap between various age groups
from 18 and up. Trends show a decline in TV News viewing and Newspaper readership
among the younger generations.
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